Back home after an eventful couple of flights on Monday; now entertaining my mother who’s visiting from Virginia.
I’ve got quite a bit to catch up on from days 3 and 4. Happily, sxswi is churning out podcasts now. Video too – click through from here.
Recommended: You Are Here: Gaming and User’s Geolocation in Web 2.0
Queued up: The Suxorz: The Worst Social Media Ad Campaigns of 2007; Hi-Tech Craft: Why Sewing and Knitting Still Matter
One for the fellas at work (sorry, no swag :/): Expression Engine 2 Sneak Peak (not my spelling!)
Rachel Clarke Bibrik Ltd
Jeremy Ettinghausen Digital Publisher, Penguin Books
Roo Reynolds Metaverse Evangelist, IBM
Dan Hon CEO, Six to Start
Dan Heaf, BBC, moderator
Heaf: How can games, stories, puzzles etc. help engage users with your brand? We’ve seen in film and tv that these techniques have been put in place to great effect. Outside of those genres, can such tactics be effective? Continue reading ’sxswi 2008: day 2, Stories, Games and Your Brand’
OK, so in the afternoon I went to Stories, Games and Your Brand, another panel featuring Dan and other smart people. Tony’s notes are less rambly than mine. :) As a result of being in that session, I missed Zuckerberg’s trainwreck of an interview, but now all the sour faces I encountered outside Ballroom A afterwards make sense!
Kathy Sierra was next up in A with Tools for Enchantment: 20 Ways to Woo Users. Packed house. Predictably fun talk – my notes don’t capture it well so it’s worth waiting for the video.
Finally, The Supercollider: A Hero of the Social Network, Matt’s panel. [Edit: there's a summary at dessalles.] His slides were superb. Two people tripped over my charger, but thankfully no-one was hurt (although some hard-disk protector feature on my laptop kicked in, which was worrying until it didn’t actually do anything and went away).
Et voila! Now I head off to some drive-thru to pick up dinner, like a very sad person. For the best really I think, since I’m flying back tomorrow and need to pack, be properly hydrated etc. Have fun, moo party people! ;)
Charlene Li Analyst, Forrester Research
I’m going to be talking about social strategies for revolutionaries. The idea behind the revolution that’s happening today is that people are getting together and mobilizing on the internet, and companies don’t know what to do about it.
Continue reading ’sxswi 2008: day 2, Social Strategies for Revolutionaries’
First attempt at liveblogging! Why not? Don’t laugh.
My fingers are tangle-prone, so there’s some paraphrasing.
Daniel Burka Creative Dir, Digg/Pownce
Joshua Porter Founder, Bokardo Design
Chris Messina, Citizen Agency
Todd Sieling, Ma.gnolia
Porter: We’re talking about social design strategies. To give you a bit of background about where we see the space, we’re in a third phase right now. The first phase had static html sites you could just read, one-way communication. In the second phase, sites could save info and started 2-way communication (banking). In the last few years we’ve seen a huge rise in social communication, e.g. Facebook and Myspace social networks, object-based SNs where users upload content of some sort.
What we’re talking about are the design issues that come over time as you see more and more social interaction between your users. These are counterintuitive, and very hard to predict. Today we’re talking about the problems we’ve seen and our solutions to them.
Continue reading ’sxswi 2008: day 2, Social Design Strategies’
Was very lucky to even get to the first panel, having left late with no thought for probable queues for the parking garage! (I’m staying at the Hyatt Place, about a 10-minute drive away from the ACC.)
Today I went to:
What Teens Want Online & On Their Phones: No ads, Flash games. High text allowance. Wholesome kids. Dan liveblogged it.
You Are Here: Gaming and User’s Geolocation in Web 2.0: Really, really interesting stuff. Liveblogged at NowPublic (scroll); überthings, socialight
[Laptop battery went flat and I'd left the charger in the hotel. Spent rest of the day scribbling on various surfaces.]
Opening Remarks with Henry Jenkins and Steven Johnson: Funny, hopeful, inspiring. Summary at Geek Gestalt
Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs: Dan’s panel with Tony and Dee, lovely people I met at lunch. Great overview of ARGs and what they can learn from videogames; gears turning. I’m sad that I have to head back home before Jane McGonigal’s keynote.
Social Network Coups: The Users are Revolting!: Turned out to be even more entertaining than I expected. Examples of how CMs at Metafilter, Lifehacker, Second Life and io9 handled community uprisings. I’ll post the podcast when it’s up.
